Campaign of the week: Smear for Smear

Nobody would be happy to hear that they have been diagnosed with cancer. But yet not every woman attends a smear test, which would help to prevent one of the most common and deadly types of cancer – cervical.

Recent Jo’s trust campaign invites women to not fear and attend their smear tests and also spreads the importance of these tests, using a hashtag #SmearForSmear.

#SmearForSmear asks women to follow these 4 easy steps:

1. Put on your lipstick
2. Smear your lipstick and take a selfie
3. Use #SmearForSmear and @JoTrust then nominate a friend

I support #SmearForSmear
I support #SmearForSmear

4. Share your selfie on social media.

All donations are welcome too: text ‘CCPW01 £3’ to 70070 to donate now and support our work. Or donate online.

However, this campaign is not the first one focused at cervical cancer and smear tests.

ITV’s “This morning” show has had created and released their own campaign called #NoFearGoSmear in the September, 2014.

NoFearGoSmear campaign
NoFearGoSmear campaign

Their campaign unfortunately was not as successful as #SmearForSmear appear to be. “This morning” campaign involved women forming their hands as a heart (which reflects woman’s womb) and having their photo taken. This may be one of the reasons it had not received as much attention as Jo’s trust campaign – women just couldn’t take a selfie,

Thus, comparing the numbers on Instagram – #NoFearGoSmear only got 207 participants, whereas #SmearForSmear – 4.391 and the number is still growing.

Even celebrities and bloggers have been showing their interest in this campaign, which helped to secure media coverage. (Read the article on Daily Mail or an opposing one on the Guardian here).

Cara Delevingne and her smearforsmear selfie
Cara Delevingne and her smearforsmear selfie
Rita Ora supporting Jo's trust campaign
Rita Ora supporting Jo’s trust campaign

Although no matter what, it is great that campaigns like these are being created and the awareness about cervical cancer is spreading.

Additionally, comedian Nadia Kamil had also taken an approach to spread awareness about this sensitive issue in a more entertaining way – take a look at her video #SocialMediaSmearPioneer.

What do you think about this campaign? Leave me a comment.


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