Beauty PR: Jo Malone #JustBecause

Have you ever given a gift to somebody just because?

#JustBecause gift wrapping campaign Jo Malone London
#JustBecause gift wrapping campaign
Jo Malone London

With their recent campaign “#JustBecause” Jo Malone London – famous parfume and beauty brand, is inviting everyone to give gifts just because, rather than to wait for occasion.

#JustBecause campaign, was launched at the end of January and is ridiculously simple. The main concept is that you buy a gift for someone and Jo Malone’s staff will wrap it so stunningly and add a personalised note. I personally love this campaign for its simplicity and personal touch that it has.

Famous parfume brand’s PR team has thought about a great way to get more coverage on the internet by inviting popular beauty and lifestyle bloggers and youtubers to the launch of #JustBecause.

Jo Malone launches #JustBecause campaign Picture credits: Jo Malone London
Jo Malone launches #JustBecause campaign
Picture credits: Jo Malone London

The launch party, as you could tell from all the reviews on famous beauty blogs, was well organised and looked amazing – whole venue was filled with #JustBecause decorations and balloons (take a look at the review on Amelia Liana’s blog). By the way, all the bloggers got personalised gifts from Jo Malone as well, just because.

Picture credit: Jo Malone London
Picture credit: Jo Malone London

Jo Malone event was attended by celebrities too: model Arizona Muse, model and actress Tellulah Harlech (she was one of the hostess), fashion stylist Bay Garnett, stylist Rebecca Corbin-Murray and Ben Grimes, thus it helped to gain more media coverage (read an article on Vogue).

What do you think of this campaign?

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2 Comments Add yours

  1. LaurenOld says:

    What a great idea

    Like

    1. I love it too! Thanks for your comment x

      Like

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