Have you ever given a gift to somebody just because?
With their recent campaign “#JustBecause” Jo Malone London – famous parfume and beauty brand, is inviting everyone to give gifts just because, rather than to wait for occasion.
#JustBecause campaign, was launched at the end of January and is ridiculously simple. The main concept is that you buy a gift for someone and Jo Malone’s staff will wrap it so stunningly and add a personalised note. I personally love this campaign for its simplicity and personal touch that it has.
Famous parfume brand’s PR team has thought about a great way to get more coverage on the internet by inviting popular beauty and lifestyle bloggers and youtubers to the launch of #JustBecause.
The launch party, as you could tell from all the reviews on famous beauty blogs, was well organised and looked amazing – whole venue was filled with #JustBecause decorations and balloons (take a look at the review on Amelia Liana’s blog). By the way, all the bloggers got personalised gifts from Jo Malone as well, just because.
Jo Malone event was attended by celebrities too: model Arizona Muse, model and actress Tellulah Harlech (she was one of the hostess), fashion stylist Bay Garnett, stylist Rebecca Corbin-Murray and Ben Grimes, thus it helped to gain more media coverage (read an article on Vogue).
What do you think of this campaign?